Fall 2013 Trend Report


First the iPad, now Apple introduces an entirely new kind of textbook that's dynamic, current, engrossing, and truly interactive. A textbook created by publishers using a new authoring tool from Apple. A textbook brought to life by iPad.

For hundreds of years, textbooks have put a world of knowledge in the hands of students. But while the way people learn has changed dramatically, the traditional textbook has stayed the same.
Some things don't get better with age.

Paper textbooks are expensive to produce and expensive for schools to buy. Which is why schools are forced to use a book for several years to make the finances work. But information changes so quickly that some textbooks are out of date almost before they're published. And as books are passed along from one student to the next, they get more highlighted, dog-eared, tattered, and worn.

Heavy backpacks. Weighed-down students.
It's no secret that paper textbooks are heavy. But what you may not know is that backpack weight is an increasing problem among kids. Studies show that heavy backpacks can lead to both chronic back pain and poor posture - and many kids are carrying a quarter of their body weight in textbooks.
The textbook transformation.

Today's students have grown up completely immersed in technology. iPod, iPad, computer - these are the ways they interact with their world. They need a textbook made for the way they learn.

Textbooks they won't want to put down.
A Multi-Touch textbook on iPad is a gorgeous, full-screen experience full of interactive diagrams, photos, and videos. No longer limited to static pictures to illustrate the text, now students can dive into an image with interactive captions, rotate a 3D object, or have the answer spring to life in a chapter review. They can flip through a book by simply sliding a finger along the bottom of the screen. Highlighting text, taking notes, searching for content, and finding definitions in the glossary are just as easy. And with all their books on a single iPad, students will have no problem carrying them wherever they go.
Top K-12 publishers are creating textbooks now.

McGraw-Hill, Pearson Education, and Houghton Mifflin Harcourt - the publishers responsible for over 90 percent of
K-12 content - have created Multi-Touch textbooks available now from the iBookstore.

your child and technology

Photo courtesy of TEchnology.


About the Editor

By Courtney Lynne I am an analyst by profession and trend researching is my passion. I also loves to share my knowledge. Get me on Google + and Twitter Find us on Google+

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